Apple says there are 1.4 billion active devices in the entire world and this is loosely translated into 1.4 billion possibilities of selling Apple services products. Basically, Apple’s sales are stagnant lately and the perspective are not very encouraging for the Cupertino giant.
According to official data, right now there are 1.4 billion active Apple devices all over the world. This includes all Apple devices such as iPhone smartphones, Mac, iPad tablets, Apple TV, iPod and Apple Watch. Accessories which are usually not used separately from a device running on an operating system such as Apple Airpods are not included.
Out of the 1.4 billion active Apple devices, at least 900 million devices are iPhone smartphones that are being used on a daily basis, which is 9% more compared to last year.
Financially however, Apple has missed the target set for last year, which raises some questions regarding the future. Apple’s CEO, Tim Cook, is trying to be optimistic, conforming company’s strategy to expand into emerging markets in as many geographic regions as possible to compensate for the lack of sales.
Apple has surpassed the 1 million active devices milestone in 2016. By looking at things through this perspective, Apple gained another 400 million active devices in three years and this is something to be proud of. To compare, in 2017 Google announced there are 2 million Android devices being activated on a monthly basis.
The sales of the iPhone smartphone is now being limited by the speed with which older iPhone models are being taken out of commission or sold on second hand markets as more and more iPhone owners are hesitant to part with the devices they are currently using.
By taking an overall look, Apple is profiting in both ways, either by selling new iPhone smartphones or by selling adjacent services such as iCloud, Apple Music, paid repairs, app sales and video streaming.