The debut of Nokia Android phones under the HMD Global umbrella a few years ago brought hope to the famous European brand in the market, but now it seems the Finnish company is not doing as well as we had hoped.
The lack of high-performance smartphones in its lineup and noncompetitive prices on the market have caused this brand to be quickly forgotten in the collective of potential customers, and now Nokia’s traditional partnerships will not apply either. ZEISS German optics manufacturer Nokia has not continued its partnership with HMD Global after it expires in 2021.
HMD Global has confirmed that its partnership with ZEISS will end in 2021, but neither company has commented publicly yet. The confirmation came in the form of a response to queries from the Nokiamob site. According to it, the next Nokia smartphones that the company will announce will have cameras without optics, software or other technologies of the famous manufacturer of photographic equipment. The latest model to benefit from this partnership is the Nokia XR20, which was launched last year.
It’s not entirely clear why this long-standing partnership was abandoned, but it could be that HMD abandoned the ZEISS technologies to offer more affordable smartphones at competitive prices.
A similar strategy was followed by OnePlus, which confirmed that the 10T model will not benefit from Hasselblad camera technologies, and the decision was a financial one to achieve a lower price on the shelf.
But ZEISS is still present in the smartphone market, even without Nokia. Its current partners are Sony, another partner with tradition, which uses ZEISS optics on the Xperia 1 series devices, but also Vivo, which offers cameras with ZEISS technologies on the X series.