Disney+ is currently one of the cheapest streaming services for movies and series on the market, but the low price will not last long.
Media giant Disney has announced that it will raise prices on all of its streaming services, at least in the U.S., and the increases are substantial. The increases are substantial. However, those who do not want to pay more will still have the option to sign up for a cheaper subscription that is supported by advertising.
Disney+ currently costs $7.99 per month. However, starting December 8, Disney plans to raise the price of the services it offers in the U.S. from $7.99 to $10.99. That’s a sudden 38% increase in the subscription price, which should ease the company’s financial burden from the streaming service.
Those who do not want to pay more will have the option to keep the original $7.99 subscription, but will receive ads before the movies. However, Disney+ is not the only service of the company whose price will be raised. Hulu, which is not available in Romania (but whose content appears here on Disney+), will increase its price by $2, from $12.99 to $14.99, starting October 10. In the case of Hulu, where there was already a cheaper subscription with ads, that price will also increase from $6.99 to $7.99. ESPN+, the sports streaming service, will also go up to $9.99 in the US, a 43% price increase.
The decision follows Disney’s loss of $1.1 billion last quarter, $300 million more than originally estimated. Disney previously projected losses for Disney+ through 2024, but the new decisions suggest that the service is losing more money than originally thought, despite 15 million new subscribers.
It’s not clear if these rate changes will apply globally starting in December, or if they will only apply in the U.S.