Apple’s laptops have went through many phases in the last few years. The attention has shifted from the plastic MacBook to the MacBook Pro series, while the MacBook Air has been replaced by the 12 inches MacBook with ultra thin design. It appears that 2018 will be the year when the MacBook Air will return into focus, with an updated design and at a lower price, which might increased the sales of Apple laptops by up to 10%.
Details about a new and cheaper MacBook Air were revealed by KGI Securities analyst Ming Chi Kuo, who is a very important figure on the rumors market regarding Apple. He has sources within companies that are supplying Apple with components, and this is how he is able to provide details about Apple’s plans long before an official announcement is made.
Regarding the new MacBook, Kuo says that it will be launched in the second quarter of this year, at a price lower than the $999 price of the current MacBook Air model. At this time we don’t have clear details about the hardware configuration of the new model or whether it will come with the same hardware platform but at a lower price. A lower price will boost the sales of Apple laptops by up to 10-15% compared to 2017.
In the same report, the analyst has also said that the AirPods are doing well on the market, suggesting that consumers are buying the Apple wireless devices, reason for which Apple will release a new and improved model in the second half of this year. Also, he talks about the new 6.1 inches iPhone that will come with components built by Unimicron. Kuo also says that the sales of the HomePod speaker are mediocre but right now this is a new product that hasn’t reached its full potential because many features are not accessible without a software update.
If the rumor turns out to be true, this will be the first Apple laptop to arrive on a market at a price under $1000 after the 11 inches MacBook Air has been removed from stores.